Philippines – “More Then The Usual” Tourism Campaign

‘Diverse’ is probably the only word that describes the culture, geography, history and people of the Philippines. What appears to be an unfortunate passing on of powers from colonizer to colonizer gave the Philippines a unique mix of Chinese, Japanese, Spanish and American influences, and is probably also the reason for its continuing identity crisis.

Stretched across the Philippine waters are naturally rich islands that make up the splendid archipelago. Poised forests, insane beaches, hidden caves, uplands, lowlands, marine life and exotic wilderness—all these are contained within the Philippine Islands.

Still unknown to many because of its off path location from other South East Asian destinations, this pearl of the orient teems with all the greatest natural wonders from north to south, and east to west. The greatest natural treasures lie in places such as Bohol, which holds the famed Chocolate Hills, and in Banaue, where the impressive manmade Rice Terraces can be found. The country’s tallest peak, Mount Apo in Mindanao is an intimidating yet overwhelming sight. Aside from the surface obvious riches, the deepest waters of the country also hold impressive assets. The shipwrecks and ruins down Coron and the rare whale sharks in Donsol are just some of these wonders. Natural for island filled places, the beaches in the country are forerunners in tourism. The prominent Boracay Island and Sipalay are among the greatest glimpses of beaches you would see in the country. The country also has a wealth of historic places where the fascinating record of times past can be recounted. The rich places of Vigan, Samar and Leyte and the capital Manila hold the greatest historical exhibits of the country.

Recently, the government launched the “More Than The Usual” tourism campaign to promote the Philippines to both leisure and adventure travelers. The video below is an good depiction of what you can expect: